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good bread –something so old, so simple, and yet so difficult to find

June 18, 2009

Fact:  bread, at its essence, is made from four simple ingredients:  flour, water, salt, and yeast.

Fact:  records show that human kind began making bread in Neolithic era, if not earlier.

Fact:  most breads produced in America are down right inedible.

Theories abound, but I truly believe the unfortunate continued homogenization of America has created a bastardized definition of and actual bread product, all in favor of profit.  Case in point:  whether in Spokane Washington, San Diego California, Portland Maine or Tampa Florida, all four corners of the Country, you’re bound to find the same ‘bread’ chains:  Panera Bread (pass…), Atlanta Bread Company (you shoulda stayed in the ATL burbs), and Einstein Bagels (a misnomer indeed –Einstein White Bread with Hole in Center is more apt) replacing each area’s respective food culture.  Okay, Rant OVER.

With New York City the epicenter of the nation’s immigration, each subsequent group of new comers have left what seems like an indelible impact on the immediate area’s culture as a whole –including the food culture.  Here in Hoboken, NJ, an area that bleeds the Italian green, red, and white, the tight knit community has remained true to their roots by turning a blind eye to corporate homogenizing.  As such, the area retains a strong and delicious food culture.  Lucky me.

One such gem is Hoboken’s Antique Bakery –an old skool bakery that *only* makes Italian bread.  In business for God knows how many years and using a coal brick oven to impart an awesome crust and great flavor, this small family run bakery finds their breads on restaurant tables in Hoboken, New York City, and Brooklyn.  No, they don’t deliver and no, they don’t have a Web site.  But please take me at my word:  Antique is what bread is all about -simple, part of the neighborhood, and delicious.  Sadly, part of a dying breed.

Antique Bakery.  Photo courtesyof

Antique Bakery. Photo courtesy of

Um, bread.

Bread, why of course.

2 Comments leave one →
  1. Michele permalink
    June 19, 2009 11:19 am

    great article on bread–informative, hip. I look forward to more sassy entries.

  2. June 19, 2009 2:15 pm

    I could kill for some good artisanal bread right now. And I’ve always maintained that Atlanta Bread Company is the same thing as Panera–I really can’t find a difference…

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